Design Thinking as Business Strategy

Thursday, May 2, 2013

My Semester long journey into Design Thinking Land

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In this blog, I am going to take you on a semester long journey of Customer Insights group project. I will reflect on what I assumed when...
Monday, April 15, 2013

Social Media - A powerful tool in Marketers toolkit

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      W ith more than  1 billion active monthly users on Facebook , more than  175 million tweets per day , more than  104 million visit...
1 comment:
Friday, March 22, 2013

The Creative genes Myth

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VS For a large part of my life, I believed in the myth of “Creative person”. Although I fully appreciated the fact that brain ...
2 comments:
Saturday, February 23, 2013

Marketing to the Millenials

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The digital natives or Millennials as we call them are kids born between 1990 and 2000. They are a unique bunch. They surprise their b...
1 comment:
Thursday, February 14, 2013

Information access in the Digital Age

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Over the past few years, technology has become so ubiquitous that we can no longer recognize it as technology. We all have things we ca...
1 comment:
Monday, January 21, 2013

Say Hello to Scott

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Scott is 42 year old dad of two. He lives in the suburbs with his wife Katie and works for a Hi-tech firm across town. He is smart, frie...
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Sirisha Tangirala
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